Cape Town

Cape Town (Afrikaans: Kaapstad [ˈkɑːpstɐt]; Xhosa: Ikapa) is a city in South Africa. It ranks third among the most populous urban areas in South Africa, after Johannesburg and Durban, and has roughly the same population as the Durban Metropolitan Area. It is also the provincial capital and primate city of the Western Cape. It is the southernmost city on the African continent.

As the seat of the National Parliament it is also the legislative capital of the country. It forms part of the City of Cape Town metropolitan municipality. The city is famous for its harbour, for its natural setting in the Cape Floristic Region, as well as for such well-known landmarks as Table Mountain and Cape Point. As of 2014, it is the 10th most populous city in Africa and home to 64% of the Western Cape's population. It is one of the most multicultural cities in the world, reflecting its role as a major destination for immigrants and expatriates to South Africa. The city was named the World Design Capital for 2014 by the International Council of Societies of Industrial Design. In 2014, Cape Town was named the best place in the world to visit by both The New York Times and The Telegraph.

South Africa

South Africa, officially the Republic of South Africa, is the southernmost sovereign state in Africa. It is bounded on the south by 2,798 kilometers of coastline of southern Africa stretching along the South Atlantic and Indian Oceans, on the north by the neighbouring countries of Namibia, Botswana and Zimbabwe, and on the east by Mozambique and Swaziland, and surrounding the kingdom of Lesotho. South Africa is the 25th-largest country in the world by land area, and with close to 53 million people, is the world's 24th-most populous nation. It is the southernmost country on the mainland of the Old World or the Eastern Hemisphere.

South Africa is a multiethnic society encompassing a wide variety of cultures, languages, and religions. Its pluralistic makeup is reflected in the constitution's recognition of 11 official languages, which is among the highest number of any country in the world. Two of these languages are of European origin: Afrikaans developed from Dutch and serves as the first language of most white and coloured South Africans; English reflects the legacy of British colonialism, and is commonly used in public and commercial life, though it is fourth-ranked as a spoken first language.

Town

A town is a human settlement larger than a village but smaller than a city. The size definition for what constitutes a "town" varies considerably in different parts of the world.

Origin and use

The word town shares an origin with the German word Stadt, the Dutch word tuin, and the Old Norse tun. The German word Zaun comes closest to the original meaning of the word: a fence of any material. An early borrowing from Celtic *dunom (cf. Old Irish dun, Welsh din "fortress, fortified place, camp," dinas "city;"

In English and Dutch, the meaning of the word took on the sense of the space which these fences enclosed. In England, a town was a small community that could not afford or was not allowed to build walls or other larger fortifications, and built a palisade or stockade instead. In the Netherlands, this space was a garden, more specifically those of the wealthy, which had a high fence or a wall around them (like the garden of palace Het Loo in Apeldoorn, which was the example for the privy garden of William and Mary at Hampton Court). In Old Norse tun means a (grassy) place between farmhouses, and is still used in a similar meaning in modern Norwegian.

Advertising agency

An advertising agency is a service based business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is generally independent from the client (it may be an internal department or even an internal agency) and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.

Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce television commercials, radio commercials, Online Advertising, out of home advertising, Mobile Marketing and AR Advertising as part of an advertising campaign.

History

The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by James 'Jem' White in 1800 at Fleet Street, London, eventually evolved into White Bull Holmes, a recruitment advertising agency, that went out of business in the late 1980s. In 1812 George Reynell, an officer at the London Gazette, set up another of the early advertising agencies, also in London. This remained a family business until 1993, as 'Reynell & Son,' and is now part of the TMP Worldwide agency (UK and Ireland) under the brand TMP Reynell. Another early agency that traded until recently, was founded by Charles Barker, and the firm he established traded as 'Barkers' until 2009 when it went into Administration.

Advertising

Advertising (or advertizing) is a form of marketing communication used to promote or sell something, usually a business's product or service.

In Latin, ad vertere means "to turn toward". The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

Commercial ads seek to generate increased consumption of their products or services through "branding," which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.